President Janet Penn shares these important points with readers about internet marketing, website content and SEO, email marketing and social media marketing.

Website Development Points

First Impressions are Important in Person, But Life or Death on the Web: Your website might be chock full of terrific content, but you won't have a chance to share that content unless you communicate instantaneously that you provide the precise solutions that your target customers are desperately seeking.

Web Design Tips: QUESTION: "What does this company do? I can't figure it out from its Home page." ANSWER: A very common mistake is not effectively communicating your message immediately! The site architecture must not be difficult to navigate and the message must be clear. Get to the point.

Landing Pages: Well-crafted landing pages should identify with logos, explain the value proposition, use great headlines, make the offer clear, support the offer with descriptive copy, present the product/service, include a call to action, build reader confidence, link to more information and Build a Proper Template!

Converting from Print to Web Design (PART 1- Fonts): Many nice design fonts won't work Online except if you keep them as images. The pros are that you'll have nice-looking fonts, but the cons are that search engines can't read the text and you'll be shooting yourself in the foot. Note that with general HTML fonts you're limited to a small number of fonts. The reason for this is because you want to use fonts that most users have on their computers (whether Mac or PC). It's also much harder to update images than simple HTML text.

Converting from Print to Web Design (PART 2 - Artwork): A simple brochure might not be designed to the same scale requirements to fit as a website. A lot of cropping might render the artwork useless for use on the web. Make sure your artwork's resolution adheres to general browser restrictions.

Internet and Email Marketing Points

Email Marketing Stats: Most email marketing services provide campaign statistics so you can monitor the number of opens, clicks, bounces and unsubscribes. As you get started with email marketing try a few different formats & link placements & then compare the stats to gauge your success. Don't be so quick to unsubscribe bounced addresses. An email can bounce for any number of reasons it's best to wait to see if the address bounces more than once before scrubbing it from your list.

Key Online Marketing Trends: 1) Marketers Expand Targeting & Personalization on Their Websites; 2) Marketers Work Harder to Keep Email Relevant; 3) Mobile Continues its March Toward Greater Significance; 4) Online Marketing Suites Bridge the Gap Between Analysis & Action.

What's a link campaign?: A link campaign is a form of Online Marketing & SEO where a business seeking to increase the number of visitors to its web site can ask its strategic partners, professional organizations, suppliers and customers to add links from their web sites. A link campaign may involve mutual links back and forth between related sites but it doesn't have to require reciprocal links.

Online press releases: From a pure SEO perspective, strongly optimized press releases can get ranked in Google while also serving as strong link-building vehicles. Once the release has been written, go back and judiciously optimize the release with keywords relevant to your market, product or service. If you can creatively title your release for a solid long-tail keyword, it will often rank well over time because of the news component in Google's integrated results.

Social Media Points

Five Social Media Tips for Small Business: 1) Use free sites; 2) Shift marketing costs to social media; 3) Do your own social media optimization project; 4) Take social-network marketing to the next level; 5) Use blogging to drive search results and help new customers find you!

Top Five Tips for Facebook Business Pages to Successfully Promote Your Business: 1) Make it personal; 2) Update your page frequently; 3) Use news feeds; 4) Select proper Facebook apps; 5) Promote your business through Facebook ads.

What is SEM?: Search engine marketing is when you promote an article to specific places like web directories, industry forums, and email campaigns to your site or blog. It's also when you add comments to blog articles which allow you to add a link for a web page from your blog or website. The more links you gain, the greater the value of trust and authority the search engines place on your blog or website.

SEO Checklist: 1) Decrease web page load time; 2) Get listed in Google local search; 3) Get involved in social media; 4) Optimize your website for mobile users; 5) Apply web analytics to its full potential.

Other Points

Is a Green Marketing Effort for You? In what may come as a surprise to marketers–a group sometimes defined by a level of skepticism–the results of the study indicated that, for the most part, marketers are engaging in green marketing because they perceive it has value. 33% of respondents said green marketing was more effective than their normal marketing efforts, with just 7% saying it was less effective.

For more great points that help you build your business on, through and with the Internet, become a fan of Janet Penn Consulting on Facebook: http://www.facebook.com/JanetPennConsulting and get tips on the latest Online trends and updates!