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Keyword research analysis identifies the best phrases and keywords to use in a search engine optimization
(SEO) campaign.
Our Keyword Research Service Includes:
- Identifying a set of keywords/keyword phrases used by your potential customers
- Developing additional keywords based on your customer's industry
- Using the most popular keywords as the primary targets for your SEO and Pay Per Click (PPC) campaigns
Keyword research helps you to target the words which are most effective. Typically, the ones most widely searched are also the most competitive. But it doesn't mean you shouldn't target popular phrases for fear they might have a poor conversion rate.
Keyword research uses the Keyword Effectiveness Index (KEI) which compares the number of times a keyword is searched for with the number of competing web pages for that keyword. This helps pinpoint keywords that are most effective for your SEO campaign.
JPC looks at a number of aspects including:
be appropriate and relevant to your organization/business and your
products / services.
Keyword Frequency: The search phrases that are searched more often
drive the most traffic to your website. We identify those keywords with
a high level
of search frequency.
Keyword Value: Keywords should have value to website owners.
We identify and target the words that produce the most value.
Keyword Competitiveness: The level of competitiveness affects top
positioning on search engine results pages. Sometimes it is better to target
less competitive phrases to produce a good return on investment. Keyword research will reveal the level of competitiveness for your target keywords
and key phrases.
JPC conducts thorough keyword research to ensure you target the best keywords for your website.
