A balanced campaign advances through both traditional and online channels to gain the highest outcome. It employs creativity, logic, persuasion and market savvy. We understand the unique contribution of all the elements and how to manage them so they complement one another for the highest response.

With careful planning and execution, our staff advises you on a variety of marketing solutions to gain traffic and targeted results for a measurable ROI.

What's the point of having a website if it is not bringing new
customers to you and more importantly---what if no one can find it?

• Local Internet Marketing Services—The benefits of local internet marketing solutions are growing as they become more economical and focus on local geography. Help to attract 'walk-in' customers not just web traffic. We target the online resources used in your community by featuring your site in social media, local directories, online Yellow Pages and recreational sites. We can provide your business information to potential customers online including hours of service, directions, local map, special offers and more.

• Search Engine Optimization (SEO)—Once your site is online, it needs to be easily found by search engines. SEO improves your ranking through non-paid results. It involves strategically creating and managing various components that include keyword research & selection, developing landing pages, quality link building, website copywriting & editing, press releases and website article submission.

• Keyword Research and Selection—Almost 80% of all online transactions begin with a keyword search. Keyword research is the first and most critical phase of any search engine marketing project. In search engine marketing, if you target the wrong phrases, all of your hard work will be in vain. Through research techniques and careful analysis JPC determines the most effective keywords and/or keyword phrases for your target audience.

• Link Popularity Building—An integral factor toward achieving high search engine rankings. Search engines assess the number and quality of Internet sites that link to your website. JPC can build a strategic network of quality links to improve the 'link popularity' of your site. We identify relevant and high-quality websites for inbound linking, perform an analysis of your online competition, register with Level 1 and Level 2 directories and search engines, properly submit (or re-submit) your website with relevant anchor text and business categorization and investigate industry-related websites for inbound linking.

• SEO Website Copywriting Services—SEO Copywriting is a combination of keyword rich website content written for search engines and people that find your website. SEO Press Releases announce various news-worthy events about your product or company. SEO Articles give advice and expertise within your field. SEO Blogs answer questions that your customers might have for you in a more informal and personable fashion.

• Home Page Optimization—Evaluate and optimize the homepage around the most important keywords. Website description, website content and website keyword meta tags are included.

• Submission—Submission of the homepage to top search engines, directories, and industry-specific lists.

• Title Bars and Meta Tags—Write and implement Title Bars, Meta Tags, Meta Names and Meta Keywords/Keyword Phrases for optimal visibility with search engines. Title tags are the most important of all the tags and have the highest on-page optimization value and your page rankings highly depend on your website’s title tags. Custom Title tags will be written using a unique text for each web page and use your most important keywords in the Title tags that hold theme relevance to that page.

• Paid Placement, Inclusion & Online Media—Already using pay per click advertising? Not thrilled with the results? Let JPC assess why your results may be less than stellar. Internet advertisements like banner ads and pay per click through Google, Yahoo!, MSN and others let you advertise on Internet sites relevant to your business. You get maximum exposure to your target audience at minimum cost. We provide you with an Account Summary, Keyword Summary, Ad Text Summary, Landing Page Report, Hourly Summary, Daily Summary, Perform Analysis and Provide Recommendations based on report results and a Monitoring and Bid Adjustment Management report.

• Mobile Marketing—The expanding broadcast capabilities on cell phones means increased avenues for streaming your message to a source that’s always on the fingertips of your audience. We remain on the cutting edge of this emerging technology.

You only have one chance for a good, first impression so make it count. Today’s competitive business environment can be unforgiving. Maximize your opportunity by putting your best foot forward from the start.

Collateral material is still an effective component to your marketing campaign that should be effectively utilized. We stream your message across all media so that it maintains a consistent look and feel both off and online.

• Corporate Identity & Logo Design—High-quality, custom logo design for business, product or service identity that strengthens your brand.

• Photography—Whether we take them or you supply them, we’ll create digital versions that can be manipulated to look and fit just right for every presentation.

• Business Cards, Stationery & Postcards—Whether your needs are digital, paper or magnetic, our eye catching designs will attract your customer’s attention.

• Presentation Binders & Folders—Don’t settle for dull materials and boring meetings. Create excitement with materials that promotes your business and enhance your image.

• Catalogs & Brochures—Promote your products and services, build an image, publicize and event. Materials that customers handle is still an effective way to market and advertise.

• Trade Show Graphics—You can make a spectacle of yourself or create a spectacular presentation. We take the second approach and create high-quality banners, posters, signs and more attract visitors to your booth.