NJ Internet Marketing/NJ SEO/Keyword Research /Link Building/NJ Mobile Marketing

Search Engine Marketing (SEM)

Search Engine Marketing (SEM) uses various Internet marketing strategies to increase the visibility of a website
in search engine results pages (SERPs) and improve traffic to the site.

Our Search Engine Marketing Service (SEM) Includes:

  • Managing your SEM campaign

  • SEM account project manager

  • Monthly progress reports

A well devised search engine marketing campaign will...

  • Gain higher search engine ranking for keywords

  • Generate qualified

  • Increase website traffic

  • Increase sales

  • Create brand awareness and indentity

  • Increase company visibility and competitiveness

JPC's SEM Techniques Include:

  • Local Internet Marketing Services - Local internet marketing solutions focus on local geography, which
    makes them more economical. We target online resources in your community and feature your site in social media, local directories, online Yellow Pages and recreational sites. This may include information to potential customers like hours of service, directions, local map, special offers and more.

  • Pay Per Click Management (PPC)

  • Email Marketing

  • Online Public Relations (PR)

  • Website Traffic Analytics

Search Engine Optimization (SEO)

Once your site is online, it needs to be easily found by search engines, spiders and web crawlers. SEO improves
your ranking through natural/organic (non-paid) results. It involves strategically creating and managing various components that include keyword research & selection, developing landing pages, quality link building (back links), SEO website copywriting & editing, online press releases and website article submission.

Our Search Engine Optimization (SEO) Service Includes:

JPC's SEO is an ethical SEO strategy as we do not use any black hat SEO techniques, such as link farms, keyword stuffing, cloaking (fake redirects), hidden text or hidden links, automatically generated doorway pages, paid links and automated linking systems.

SEO is an ever-changing industry. Optimization is not a 'set it and forget it' kind of thing. We need to monitor rankings and tweak your site if the results you were hoping for don't happen. Even if you get the results you were after, we need to stay on top of industry news and make any necessary changes to your site. If you don't stay current with what the engines are looking for, you risk losing your rankings.

SWOT Analysis

SWOT analysis enables companies to assess their strengths (S) and weaknesses (W) and to identify business opportunities (O) and possible threats (T). A strength might be something that the company does well, or an asset, skill or network of contacts employed. In addition, strengths can be anything that is ‘going well’ for the company, including core competencies.

A weakness is something that is not performing as well as it should be or that is not going well at all. It might be something which is lacking or missing from the company.

An opportunity is an identified chance to exploit a strength and to pursue a strategy to benefit the performance of the company. Typically, weaknesses present different opportunities such as market forces, trends or other external influences.

Strengths and Opportunities

  • A strength suggests one or more opportunities

  • An opportunity exploits one or more strengths

  • An opportunity is pursued by at least one strategy

  • An opportunity may require IT support, building on the IT strengths
    of the company
Weaknesses and Threats:
  • A weakness poses one or more threats

  • A threat may be posed by one or more weaknesses

  • A threat should be addressed by at least one strategy

  • A threat may be avoided by employing IT support

JPC can perform a SWOT analysis to develop a better understanding of the gaps that exist within the company and between explicit and implicit visions and today’s visions.