Online marketing efforts today require staying current with the latest marketing techniques. The obsession to achieve high rankings in Search Engine Results Pages (SERPs) and a website "in first place" can blind you to the real objective: selling products/services to customers. Optimizing your website towards that end is important. But once you've attracted those visitors you still have to convert them from browsing to buying.

Measuring Conversion Rate
The number of unique visitors divided by the number of conversions = the conversion rate. However, this isn't the only formula used to evaluate the effectiveness of your web site. Other metrics include page count divided by visitor count (which shows your web site's retentive ability) and how deeply visitors navigate into your site.

How does the Visitor Conversion Process (VCP) work?

• Business Profile and Objectives -It begins with you completing a detailed questionnaire that tells us your goals and provides other information to helps us understand what you want to accomplish
  
  
• User Experience Survey -With your assistance, we design a website user survey to analyze the
  customer experience
  
  
• Reporting -After reviewing the user survey, we provide a detailed competitor analysis and e-metric analysis
  
  
• Recommendations -We suggest ways your conversion rate can be improved

What sort of recommendations and problems will be highlighted?
Here are some of the most common challenges:

• Abandonment -In the context of registrations and mailing list sign ups
  
  
• Usability -A site that is not user-friendly will negate the conversion rate. It may be due to unclear
  navigation, poorly written text and poor functionality
  
  
• Credibility -The design and content should make a powerful and professional impression to your
  target audience
  
  
• Follow Up Marketing -Effectively managing the path a customer travels from initial enquiry will make
  a difference in the conversion rate. This is where a good email marketing strategy is valuable

Benefits Following Implementation of VCP Recommendations

• Increase inquiries and sales
  
  
• Less business lost to your competition
  
  
• Reduced customer acquisition costs
  
  
• Improved percentage of repeat customers
  
  
• Increased customer loyalty
  
  
• Higher mailing list take-up

Maximize Your Conversion Rate Before Investing in Further Promotion
Increasing your promotional investment may increase traffic, but that doesn't automatically affect your
conversion rate. Low conversion means low ROI and less profit. Want to know if you're maximizing
conversions? A one-off investment in our VCP will ensure you get the most out your existing traffic.

There are a number of key points to address in order to give your customer a seamless experience. JPC have been involved with marketing and advertising for a number of years. Why not contact us and tap into our expertise? We can save you a lot of effort and potentially a great deal of money.