Website Strategy; Attract, Engage, Convert.

Understanding the purpose of your website is the first step in creating one that is successful. Let's consider
it as a 3-stage process.

By taking people from A through E to C, you'll maximize traffic to your site, engage the audience and generate
as many conversions as possible. This gains higher sales, increased profits and an improved ROI. Many companies focus too much on the middle section that adds more sophisticated methods of engaging site visitors. But the real difference is made in columns A and C.

For better results, all stages should be actively monitored and measured. Analytics software lets you track site visitors and buyers through every
stage of the process. This can be done with an excellent level of detail
and the information used to improve the process further.