About What JPC Does
Janet Penn Consulting (JPC) provides Internet Marketing (which includes Local Search Marketing/SEO), Responsive Websites and Mobile Websites for a variety of small to medium-sized businesses and corporations.
With more than 35 years of experience behind us, the marketing, technical, and creative professionals at JPC are here to help turn your website from an operating expense into a profit center.
Our approach combines insightful market analysis, effective business strategy, and a lot of creative expression. We build and strengthen your brand through traditional and social media outlets and Internet-based technology solutions such as innovative website design, e-commerce, search engine marketing, email list development and email marketing, and a full range of short and long-term online marketing strategies.
Our goal is to design and implement an approach for your business that improves sales and increases profits—that’s the bottom line. We give your business a visible, searchable web presence that positively impacts your bottom line; perform a careful analysis to determine which digital marketing strategies will be to your greatest benefit; and help you implement those strategies through great website design and functionality, targeted social media efforts, and collateral marketing.
The result? A brand identity and online presence that are consistent, professional, and that deliver profit-building power.
About The JPC Team
Janet O. Penn is the president
of Janet Penn Consulting, LLC (JPC), an Internet business consultancy in NJ managing for their clients Internet Marketing (which includes Local Search Marketing/SEO), Responsive Websites and Mobile Websites. Penn combines her nearly 35 years in the publishing and web development industries, proven success with prominent technology publications, a marketing degree, and a strong sales background.
Janet's publishing career started with leading technology magazines Electronic Design and Systems & Software; EDN, EDN Career News and EDN Product News; and Datamation. She co-founded Renard Communications in 1993 (Executive VP) and its publication Diversity/Careers in Engineering & Information Technology; she later helped launch Diversity/Careers Online at the start of the online publishing revolution.
Janet received Penton Publishing Company's Excellence in Advertising award; Reed Elsevier's award for outstanding dedication and contribution to the success of Datamation; and was named Corporate Sponsor of the Year by the Black Data Processing Associates (BDPA) in 1999 in recognition of Renard Communications' long-time association with the organization—a relationship forged through Penn's association with BDPA leaders.
Outside of work, Janet is a board member of Temple B'nai Abraham’s Sisterhood in Livingston, NJ. In the past, she was a trustee of the synagogue and the chair of its Social Action Committee; she is also involved in many community outreach efforts in the New York metropolitan area. She received a Certificate of Appreciation for dedicated service as Social Action Committee co-chair from 2007-2012 from her synagogue.
Director of Communications
Caryn Starr-GatesCaryn Starr-Gates is an advertising, public relations and marketing copywriter whose career spans 30 years. Her experience includes promoting the launch of Cable News Network; ads and TV and radio spots for Anheuser-Busch, Ralston-Purina and ABC Television; ad campaigns and new product concepts for a diverse array of packaged goods products (including kids’ cereals, hard and soft beverages, pet food), banks and Turner Broadcasting; and retail fashion copy. In recent years Caryn has written extensively for lifestyle, education, life safety, food service and professional services clients. She creates the website and social media content for JPC clients as well as any promotional copy and press releases.
Caryn is an active member of the New Jersey Association of Women Business Owners (NJAWBO)-Northeast Region, and was named her chapter’s 2010 Business Woman of the Year; she has been honored by NJAWBO several times over the years for service and leadership. Caryn is also a member of the Association of Women in Communications/New Jersey, NJ Creatives, and the NJ Ad Club.
Lauren Lorenzo is an accomplished web and graphic designer whose clean, modern design style has been put to work for a range of companies such as Sony, Fujifilm, LiveNation and Dell. She holds a Bachelor of Arts degree in Graphic Design from Fairleigh Dickinson University.