JPC Services
Local SEO
Search engines, such as Google, are the modern-day equivalent of the phone book. If your website business listing isn't visible, you're losing out on potential clients or customers. Listing positions can be improved using local SEO methods for your small business.
Local Search Engine Optimization (SEO)
Your website listing will show up within online searches, maps and local reviews—places customers often look when searching for businesses locally. Website Metadata includes page titles, descriptions, keywords and more to help search engines to find and suggest your business in a Google search.
For an understanding of what Metadata is all about, click here.
SEO Content Services
Your website needs SEO content to attract the right users. JPC writes SEO-targeted content, using keywords related to your services or products, that helps position your web pages above your competitors in Google search results for those search terms.
Add-On Services
SEO Add-On Services
~Google Business Profile for Local Businesses - Having a business profile on Google is a great way to build your visibility across Google Search and Google Maps in your local area
~Local Backlinks
Search engines see this as a sign of credibility
~Social Media Account Set-Up (Facebook, Instagram, Threads & YouTube) with consistent profiles and relevant descriptions
~Submission to Search Engines (Google, Bing & Yahoo) to have your website indexed more quickly
Website Design
Responsive Website Design - JPC knows precisely how to make your site look great on every device, particularly on phones, where 82% of the population views websites
~Optimized Site Structure & URLs
- To improve search engine visibility and inform visitors of what page they are on
~Search Engine Optimization (SEO) Content Services - The SEO-targeted content we write helps position your web pages above your competitors in Google search results for keywords related to your services or products
~Enable Local Business Schema
Optimize your business for SEO using Local Business Schema
~IndexNow - A protocol that enables websites to submit updated content directly to search engines and have that content immediately crawled
~SSL Security Certificate (HTTPS) – Keeps your website secure and can improve your website’s SEO rankings
~Custom Contact Website Forms
~Privacy Policy Page
~FREE Social Media Account Connection on Your Website
~FREE XML Sitemap - Generated for each site and informs search engines which pages they should crawl
About JPC
Janet Penn Consulting (JPC) provides small businesses with Local Search Engine Optimization (SEO), Strategic Marketing Best Practices, Google Business Profiles and Website Design for local businesses including Add-on Services to complement your new or existing business. Penn combines her decades of experience in the publishing and web development industries combined with a strong sales and marketing background to help turn your website from an operating expense into a profit center. We give your business a visible, searchable web presence that positively impacts your bottom line.
The result? Happy clients.
Back in the Day...
Janet's professional career started in the publishing industry with leading technology magazines Electronic Design and Systems & Software; EDN, EDN Career News and EDN Product News; and Datamation. She co-founded Renard Communications in 1993 (Executive VP) and its publication Diversity/Careers in Engineering & Information Technology; she later helped launch Diversity/Careers Online at the start of the online publishing revolution.
Janet received Penton Publishing Company's Excellence in Advertising award; Reed Elsevier's award for outstanding dedication and contribution to the success of Datamation; and was named Corporate Sponsor of the Year by the Black Data Processing Associates (BDPA) in 1999 in recognition of Renard Communications' long-time association with the organization—a relationship forged through Penn's association with BDPA leaders.
Personal Stuff
~I'm an Aquarian (which might explain a lot)
~Favorite number is 10 (but while playing roulette I bet on 7, 17, 20, 23 and 32)
~Theatre is my passion, especially storybook musicals (in the seats as opposed to on the stage)
~My guilty pleasure is apple pie (woven crust, no ice cream)
~Some favorite singers are Barbra Streisand, Barbra Streisand and Barbra Streisand
~Famous people whom I admire are Sandy Koufax, Zero Mostel, Joan Hamburg and Julia Child
~Countries yet to visit at some point are Greece, Amsterdam, Bali and Thailand (I think I have relatives there)
~Past jobs include working at an overnight camp as a counselor in the Poconos, Kentucky Fried Chicken (KFC), hat check girl and the dishwasher in a restaurant
~Favorite sport is people watching
~Motto "Because Nice Matters"
~Final Thought: we should all consider making volunteering part of our everyday lives